Cosmetics International, April 7th, 2006
O Boticario is taking on the fickle fads of the teen cosmetics market. The new colour range addresses the needs and wants of 13-19-year-olds based on extensive market research. The launch will be backed by a specific ad campaign using language and imagery familiar to teenagers and that they understand.
The Brazilian company's research found that 37 per cent of teenagers feel that they are "being vain" and are constantly "worried about their appearance". They are not enthusiastic about beauty routines but love anything customised to them and all things funky and new.
"When designing makeup ...
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