Cosmetics International, March 24th, 2006
Brazil's O Boticario is tackling the spa trend with its latest new line, Nativa Spa. Two years in development, the range explores the five senses in an attempt to bring equilibrium to body and soul.
It uses elements of the five continents through scent, texture and colour and works in three phases: purify, activate and restore. O Boticario worked with five fragrance houses--IFE Givaudan, Firmenich, Symrise and Mane--to develop the line and is investing US$2.3m in the launch....
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