Orange County Business Journal, March 24th, 2008
Ad, Public Relations Shops Look for Consultants, New Hires to Improve Online Marketing
Orange County's advertising and public relations shops don't have time for a learning curve to get campaigns online.
Their clients want it now.
"The Web is the most impactful communications tool in the history of marketing," said Mark Maricich, chief executive of Irvine-based Maricich Brand Communications. "It allows true interaction. It caters to the specific needs of nearly everyone on the planet. It engages. It creates community. And it is all trackable. This is beyond a trend-this is the way of the ne...
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