Investors Chronicle, October 22nd, 2004
Although core catalogue sales increased 3 per cent during the period, this reflected a 4 per cent increase in N Brown's sales per existing customer - not new customer wins. But the company does hope to lure new customers through its recently launched digital shopping channel, the Express Shopping Channel. This is a joint venture, which will cost around GBP1.5m in the first year, with the target of breaking even after two years. And, having seen a 68 per cent increase in online sales, N Brown isn't concerned that its customer base (with an average age of about 50) may be discoura...
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