Los Angeles Business Journal, November 1st, 2004
Fabio Lanzoni--generally known as just Fabio--is used to getting paid lots of money for modeling clothes and endorsing products. But now he's focusing his time on being a businessman.
In launching a line of women's outerwear, he invested about $100,000--with a designing and manufacturing partner putting in a matching amount--and now says he's done about $10 million in business before advertising has even started.
Fabio, who lives in Tarzana, said Sam's Club offered him a marketing test two years ago in New York and Chicago, telling him it ...
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