Folio: the Magazine for Magazine Management, September 1st, 2003
Byline: LAURA RICH
Drill, a civilian-produced magazine for young men in the U.S. military, looks and feels a lot like another magazine trying to, er, Maxim-ize. But Drill's editor insists this is different. "Maxim and FHM are for guys who want to vicariously live a swinger lifestyle," says Lance Gould, a former freelance editor at Maxim. "Our audience is not trying to live vicariously - they have the most dangerous jobs on the planet."
Gould calls Drill a "humor-oriented adventure magazine, or an adventure-oriented humor magazine." It will carry humor and celebrity pieces and extreme-exper...
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