American Salesman, November 1st, 2005
At first, light was assumed to behave like a shower of particles. With further research, it was decided light actually behaved like waves. Then, in the twentieth century with even further research, it appeared again as if light behaved in many ways like particles.
Waves or particles, particles or waves? What's fascinating about this little physics phenomena is what they've finally determined about waves and particles, and how we can use it to improve our marketing plans and businesses in general.
Without going into a lengthy dissertation about the differences between relativity theory and ...
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