T + D, January 1st, 2005
How one CEO's quest for learning inspired organizational change.
Telephone WD-40 Company on any given day and a friendly recording, guaranteed to put a smile on your face, greets you with enthusiasm. You haven't bought the product yet or spoken to a single per- ,' son, but by just calling you've had a magnificent experience. That's just one of the ways the "new" WD-40 has captured . magnificence and successfully integrated fun into its culture.
For 43 years, WD-40 sold only one product. Today, it's a global consumer products company that sells a number of brands, which WD-40 calls its "fortr...
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