Broadcasting & Cable, January 4th, 1999
Last year's 8.5% growth in ad revenues probably won be duplicated during 1999, as pharmaceutical ads dip.
Eating, smoking, buying clothes and watching their money grow (or not)-these are the staples that advertisers are expected to continue to hone in on this year in the continuing effort to woo magazine readers. It worked in 1998, when magazine ad revenue rose 8 5%, primarily due to increased spending on retail, food, business and consumer services ads.
Seemingly, the hotter the category, the more ad dollars the collective titles can garner. For example, newsweeklies, women's and business...
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