Candy Business, November 1st, 2004
HACKETTSTOWN, NJ -- Masterfoods USA joins forces with Lucas Films with a line of M-pire-themed candies linked to the May release of Star Wars Episode III: Revenge of the Sith. The line includes M & M's, M & M's Minis, Skittles, Lucas Crazy Hair and Kudos.
Masterfoods spokesman Jeffrey Moran says the M-pire items will be unveiled along with the motion picture's debut.
The highlight of the line are new limited-edition dark chocolate M & M's, presented in Dark Side packs. Masterfoods says it has received thousands of requests for dark chocolate M & M's. Representing the good guys are traditio...
HighBeam Research, Free Preview: 'M & M's visit the Dark Side.(NEWS)(Brief Article)'... Full Membership required for unlimited access. Free 7-day trial.
Subscribers: HighBeam content is only available to HighBeam subscribers. Click the link above for more information.
