Target Marketing, September 1st, 1997
South American countries such as Chile, Brazil and Argentina offer various opportunities for direct marketers due to the economic growth, stability and the low inflation that characterize these markets. These factors can be attributed to the adoption of reforms such as privatization, decreased tariffs and a reduction in the size of the the national governments. Some of the firms that have penetrated the market include J.C. Penney, Williams Television Time and Speigel.
SEVERAL FACTORS MAKE SOUTH AMERICA A BOON FOR DIRECT MARKETERS
As the music man on Broadway said, "Ya gotta know the territor...
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