National Underwriter Life & Health-Financial Services Edition, November 5th, 2001
LIMRA International has borrowed from the biological sciences for the theme of its 2001 international annual meeting. Richard A. Wecker, LIMRA president and CEO, likened last year's announcement of the deciphering of the human genome to cracking the code of the financial genome. While the human genome has not yet been entirely decoded, Wecker says the financial code has been.
In his opening remarks to the conference attendees he listed the "genes" on the financial genome which, if implemented, can help "crack the code" of one's business. Intertwined in the list is the consumer, who should b...
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