Automotive News, April 5th, 2004
Byline: Mark Rechtin
Following the lead of other luxury automakers, Land Rover will give its vehicles alphanumeric codes instead of names.
The change will begin this fall with the launch of the redesigned Discovery SUV, which will be called LR3. Other name changes likely will occur when major products are changed or introduced, says Sally Eastwood, Land Rover North America Inc. vice president of marketing.
"We want to focus on the Land Rover brand, not the nameplate,'' she says. "Land Rover is undergoing a product transformation. We wanted to start reinventing ourselves in the minds of ou...
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