Automotive Industries, October 1st, 2002
Kia's latest 'brand builder' takes aim at the North American mid-size SUV segment. Peter Butterfield, Kia's executive vice president and chief operating officer, makes it very clear that the company's new mid-sized SUV the Sorento, is not a replacement for the soon-to-be-discontinued Sportage. It's obvious from that statement that Kia is trying to separate itself from it's past. Entering the North American market in 1994 with the Sephia sedan, followed a year later by the Sportage, Kia earned its rightful place alongside Hyundai and Daewoo as manufacturers of low-cost, entry-- level vehicles...
HighBeam Research, Free Preview: 'Korean American'... Full Membership required for unlimited access. Free 7-day trial.
Subscribers: HighBeam content is only available to HighBeam subscribers. Click the link above for more information.
