The Milwaukee Journal Sentinel, March 2nd, 2000
Keebler buying ice-cream cone unit
Firm expects to avert shortage feared from Ace bankruptcy
By RICK ROMELL
of the Journal Sentinel staff
Thursday, March 2, 2000
The fate of the nation's ice-cream cone supply now rests in the pudgy little hands of the elves.
Keebler Co., the $2.6 billion Illinois firm that brands itself as the elfin-run cookie and cracker maker, has won the right to buy the cone-manufacturing assets of bankrupt, Green Bay-based Ace Baking.
And more to the point, Keebler said Wednesday it believes it can avert the feared summer ice-cream cone shortage.
In a bankruptcy c...
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