Functional Foods & Nutraceuticals, May 1st, 2007
INTERNATIONAL MARKETING
Long known as nearly the only real nutrient in iceberg lettuce, vitamin K has finally come of age in the vitamin world.
Its fortunes have changed due to research showing vitamin K2, produced by fermenting soy and popular in Japan as natto, to be a calcium-binding nutrient. This makes it useful in supporting bone health, as well as preventing calcified, or hardened, arteries.
"It is fair to say K2 was one of the 'buzz' items at the SupplyExpo show in Anaheim in March," said Eric Anderson, brands manager at PL Thomas, which markets MenaQ-7 brand vitamin K2. "Food compa...
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