Nursing Economics, July 1st, 2005
Executive Summary
* Johnson & Johnson's Campaign for Nursing's Future has had an enormous positive nationwide impact on the image of nursing and applications to schools of nursing.
* As the campaign continues, nurse executives have a growing body of tools and techniques to use in local campaigns to support both recruitment and retention efforts.
LAUNCHED IN FEBRUARY 2002, the, Campaign for Nursings Future is now a $30 million gift from Johnson & Johnson (J & J) that truly keeps on giving. While many Americans are aware of the national television promotions, the campaign has grown much dee...
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