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Italian television; the glass slipper.

About 2 pages (578 words)

The Economist (US), June 10th, 1989

Italian television

The glass slipper

ROME

ITALY'S third channel, RAI-Tre, once rated on the nation's sets and minds at zero, has become in the past year the most consistently interesting, often startling, of the three RAI channels. Indeed, it is more interesting than any of the other 30 commercial channels in Italy. The newcomer has shaken up her two ugly older sisters, in an almost perfect retelling of the Cinderella tale.

When RAI-Tre first started transmission, in December 1979, most Italians wondered why. It was pompously explained that the new channel would "better serve the regions...

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