Indonesian Commercial Newsletter, May 26th, 1997
Another newcomer in the ceramic tile industry, namely PT Inti Keramik Alamsari Industry (INKA), is good at discovering market opportunities. This company commenced its operations in 1992 and currently has the capacity to produce 2.7 million square meters of granito (homogeneous) ceramic tiles per annum. Thanks to its active promotional campaigns through mass-media, especially television, INKA - with its 'Essenza' granito tiles - has managed to penetrate the upper-class market segment with luxury houses, apartment blocks, and other high-rise buildings as the consumers.
For the first three ye...
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