Food Processing, June 1st, 2006
The Children's Advertising Review Unit (CARU) of the Council of Better Business Bureaus is a voluntary, self-regulatory forum established in 1974 by the National Advertising Review Council to promote responsible advertising to children. CARU, funded by members of the advertising industry, evaluates advertising and promotional material in all media, as well as online privacy practices that may affect children. CARU also provides an advisory service.
If CARU determines advertising is false, misleading or inconsistent with its Self-Regulatory Guidelines for Children's Advertising and relevant ...
HighBeam Research, Free Preview: 'I can do it by myself: self-regulation of advertising to children: emotions run high when it comes to advertising to kids, but processors have an alphabet soup of tools for enacting voluntary regulations.(advertising regulatory Issues)'... Full Membership required for unlimited access. Free 7-day trial.
Subscribers: HighBeam content is only available to HighBeam subscribers. Click the link above for more information.
