Electronic Design, March 8th, 1999
Ray Alderman is the executive director at VITA. He can be reached at exec@vita.com. In last month's column (ELECTRONIC DESIGN, Feb. 8, p. 86), we talked about the world's four electronic equipment markets. We discovered that only two of those markets are viable: the low-volume/high-margin segment (niche markets), and the high-volume/low-margin segment (commodity markets). No matter which one you choose, there are merely three values you can add to electronic components in those markets: manufacturing value, intellectual value, or service value. The primary value added to components in the co...
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