Advertising Age, March 20th, 2006
Byline: Sources: supermanhomepage.com; geocities.com
The 73-year-old superhero has been a hit in print, TV and films.
1933: Jerry Siegel uses the name Superman in a fanzine story "The Reign of the Superman." The character was originally meant to be a villain. Joe Shuster is the artist.
1938: Messrs. Siegel and Shuster sell the first "Superman" story for $10 per page, and all rights to their character Superman to DC Comics for $130.
1939: The McClure Syndicate begins distributing a Superman newspaper comic strip, which lasts until 1966.
1940: The radio series makes its debut, runs throug...
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