A performance artist becomes a cottage industry HEIDI ARNESON DOESN'T LIKE the word no. And so, as a positivist with a growing multitude of artistic interests, ranging from performance art to painting, Arneson had no choice but to look for a broader description of herself than "artist." And this is how she came to create Heidi House. Heidi House is not a place (although Arneson has taught classes in her Minneapolis home) but an encapsulation of everything Arneson has encouraged herself to be. There are Heidi House paintings, Heidi House plays, Heidi House erotica, and Heidi House workshops, ...