Children's Business, July 1st, 2000
WHEN GLOBAL RETAILER H & M (Hennes & Mauritz) opened up its first U.S. store on Fifth Avenue in Manhattan earlier this year, it underestimated the sheer magnitude of the response it would receive from consumers. On an average day, the wait to simply get through the front door can be as long as a half hour, while cash register lines seem to stretch endlessly. Forging ahead, the retailer is currently gearing up to take on 34th Street with a full concept store to include a complete range of children's merchandise, along with cosmetics and men's, women's, maternity and plus-size apparel and acce...
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