Journalism and Mass Communication Quarterly, January 1st, 2003
Guerrilla Publicity. Jay Levinson, Rick Frishman, and Jill Lublin. Avon, MA: Adams Media Corporation, 2002. 304 pp. $12.95 pbk. The title itself, Guerrilla Publicity, sets the stage for what appears to be another business fad. A first review presents some thirty-three short, easy-to-read chapters that intimate that the authors, all experienced professionals, will reveal their top secrets so that anyone interested will be able to garner the appropriate attention-generally gauged by media coverage-to launch or establish successful products and businesses.
Guerrillas, then, are defined as entrep...
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