Teaching Business & Economics, October 1st, 2006
Imagine walking down the street and seeing a wallet on the floor. You pick it up, and inside is a £5 note. What do you do? Hand it in to the police? Keep it? You look for some details to identify the owner, but the only other thing in the wallet is a business card with the name and address of a pizza delivery company.
This story has a basis of truth, strange as it may sound. A similar situation faced New York shoppers during Christmas 1999. Some 8,000 wallets were found on the streets of the Big Apple. In this case, there was just a card inside with the slogan "get out of hell free" and a we...
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