St. Joseph News-Press, April 23rd, 2006
When it comes to marketing, the United States dominates; but have they bitten off more than they can chew when it comes to selling American agriculture? Unlike any other period in history, consumers echoic memory (memory of things heard) and iconic memory (memory of things seen) is in overdrive when it comes to selecting the food we eat. A consumer navigating the selection of beef choices available in a typical supermarket must now discern between breed type, how the animal was raised, if it ate grass, grain or organic feed and then move on to the variety of packaging selections, precooked, f...
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