Daily Herald (Arlington Heights, IL), August 29th, 2007
Byline: Annie Overboe Product branding by food manufacturers generates a very powerful influence on consumers. This specialized marketing process works by associating an ingredient or product with the good food memories stored in your brain and on your taste buds. Hear the word "gelatin" and most likely your thoughts turn to Jell-O. This association offers the best example of successful branding; the ingredient gelatin has become known as the commercial product, Jell-O. Unfortunately, the secrets behind gelatin have been over shadowed by the branding process. While Jell-O may be the well- k...
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