Folio: the Magazine for Magazine Management, July 1st, 1994
Advertisers, competitors and magazine analysts applauded Gruner+Jahr USA Publishing's acquisition of The New York Times Co.'s women's titles, announced June 17. The buy - reportedly around $350 million - places the Bertelsmann AG subsidiary, publisher of Parents, YM and other new-parents titles, in the top ranks of U.S. publishing, and gives G+J added clout and efficiencies in advertising, printing and backroom operations. The deal includes The New York Time Co.'s ownership in Time Distribution Services and a telemarketing unit, but not its custom-publishing operation.
In the deal are a num...
HighBeam Research, Free Preview: 'G + J scoops up NYT women's titles. (Gruner + Jahr USA Publishing acquires New York Times Co.'s women's periodicals ) (Brief Article)'... Full Membership required for unlimited access. Free 7-day trial.
Subscribers: HighBeam content is only available to HighBeam subscribers. Click the link above for more information.
