Star Tribune (Minneapolis, MN), June 18th, 1998
Charles Schwab & Co. has become the first U.S. brokerage to provide Internet trading in a foreign language by introducing a Chinese-language site.
The site, at http://www.schwab.com/chinese, is Schwab's latest effort in a longtime strategy to build its Asian-American clientele by providing bilingual brokers, materials and telephone services.
The Chinese site also may lead to more multilingual Web sites, said Wallace Louie, Schwab's director of Asia Pacific Services.
"There are long-term international implications as we become more of a global economy," he said, adding that Schwab also is ...
HighBeam Research, Free Preview: 'FYI; Chinese spoken here.(VARIETY)'... Full Membership required for unlimited access. Free 7-day trial.
Subscribers: HighBeam content is only available to HighBeam subscribers. Click the link above for more information.
