Social Research, June 22nd, 1994
Edward Bernays' tendancy to place his public relations work in the same liberating tradition as the psychoanalytic work of his uncle, Sigmund Freud, was misguided. Both were products of Enlightenment thinking who believed they were liberalizing the masses. Unlike Freud, who strove to allow people to better understand their condition, Bernays sought to impose on people a certain belief through his public relations skills. Bernays' attempts to equate his work with that of his uncle are discussed.
IN THE 1960s, with the political order under challenge and many announcing the beginning of a new a...
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