Los Angeles Business Journal, October 29th, 2007
WOLFGANG Puck's Spago Beverly Hills is one of the best known restaurants in the world. Before the proliferation of Puck's chain of cafes and supermarket items, Spago had become shorthand for fine dining, a potent symbol of status and luxury known to me even when I was growing up in a rural Midwestern farm town.
The reputation of Spago, inseparable from that of its founder, is legendary and is part of the mystique of Los Angeles. Before dining there, a co-worker described it to me as some sort of utopian paradise where everyman is treated like a king. Needless to say, expectations run high w...
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