Grocer, December 11th, 1999
Nanette Newman had worked wonders, but how could Procter & Gamble continue to ram home the message Fairy is still the longer lasting liquid? In a masterstroke, it drew inspiration from one of the greater cornerstones of British popular culture -- Blue Peter....
Mild Green Fairy Liquid has retained its market leadership in washing up liquid for more than 30 years. It has become the generic of the category, and nine out of every 10 housewives claim to buy it at least once a year.
Launched in 1960, it has constantly led in terms of innovation. It was the first brand to bring out new perfumes,...
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