The Independent - London, April 14th, 2008
The tale of Aesop is one of quirky marketing and high-quality cosmetics. Bethan Cole celebrates the opening of the brand's new London boutique
Aesop is one of those beauty brands that however big it gets, you feel you've discovered it. It's not nearly as small as it may seem - at least not in the Southern Hemisphere, where it has 11 stores in Australia. There are a further nine in Asia, a year-old boutique in Paris and another opening shortly in London's Mayfair. And yet, crucially, it still feels like a little gem of a beauty line - full of life-changing skin care, body care and hair care th...
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