The Independent - London, January 3rd, 2008
Designer who blurred distinctions between culture and commerce
Olivetti's "Valentine" typewriter went on sale on 14 February 1969. It was the iPod of its day, a brilliantly packaged and seductively desirable machine designed to change conventional assumptions about what a typewriter might be. Its bright red plastic carrying case was not an afterthought, rather an integral part of the concept, turning a piece of office equipment into a fashion accessory.
Its designer said it was the "anti-machine machine". He wanted to reinvent the way people used typewriters, bringing them out of the office ...
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