The Shooting Industry, September 1st, 2002
Here's a real-life example. Any computer program will show hunting products sell better in the fall. Efficiency experts work to narrow the fall time frame. Reducing the time products are on a shelf lowers inventory costs and creates better efficiency. Logic indicates this is the right thing to do. However, common sense, based on knowledge and understanding of the industry, shows the customer wants these products throughout the year. As one shrinks the window of supply, the computer will ultimately decide a particular line is no longer profitable. The customer is left wanting, and business beg...
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