HFN The Weekly Newspaper for the Home Furnishing Network, June 21st, 1999
YONKERS, N.Y.-E & B Giftware has licensed the name and image of one of America's top-selling wines for a new wine accessory line.
The line features 18 different items carrying the Turning Leaf Vineyards brand name.
The wine is heavily advertised. Turning Leaf Vineyards plans to spend $12 million in advertising the brand in 1999. That will help the accessory line reach an audience beyond wine connoisseurs, said E & B Giftware president Paul Ross.
Acknowledging that some consumers are intimidated by wine accessories, ...
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