Target Marketing, February 1st, 2000
HOW TO TEST DOZENS OF NEW IDEAS AT ONCE TO IMPROVE YOUR WEB SITE AND ONLINE ADVERTISING
THE NEW WEB marketplace moves at a frenetic pace, market dynamics are in constant flux and customers are only one click away from the competition. Successful marketers must be fast, focused and agile. To know what works, they must rapidly test new ideas, zero in on what sells best, reap the rewards of market leadership and change direction before competitors know what's going on.
"Stop selling Space Age products with Stone Age marketing!" What John Caples wrote decades ago still holds true today. But in...
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