Credit Union Management, October 1st, 2004
Give good guidance and members will buy from you.
How do you take your Web site and really make it sell? Catherine Graeber, principal analyst with Forrester Research (www.forrester.com), answered this question during a free CUES teleconference, "Designing Web Sites That Sell."
According to Graeber, financial services industry Web sites fail to sell because they don't help consumers make decisions about what products and services would be right for them.
"We don't think they do a good job of selling, really influencing the user's choice of products and services," she said.
Demonstrating "ad...
HighBeam Research, Free Preview: 'E - MARKETING: ADVOCACY ON LINE'... Full Membership required for unlimited access. Free 7-day trial.
Subscribers: HighBeam content is only available to HighBeam subscribers. Click the link above for more information.
