Broadcasting & Cable, October 11th, 1999
ABC News got scooped last week on a story its 20/20 magazine unit is preparing on a controversial diet-supplement company. But it wasn't a rival news agency that scooped ABC. It was the supplement maker itself, San Diego-based Metabolife. Fearing a negative take from the network, Metabolife launched an unprecedented pre-emptive strike against the as-yet-unscheduled story by broadcasting on the Internet the full 70-minute interview 20/20 did with Metabolife founder and Chief Executive Michael Ellis.
The diet supplement company also promoted its streaming of the interview with a $1.5 million ...
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