Michigan Chronicle, March 8th, 1994
Kenneth Coleman Michigan Chronicle 03-08-1994 Dr. H. Naylor Fitzhugh.
H. Fitzhugh's pioneering efforts for close to 60 years -- first as a professor of business at Howard University and later as a Pepsi-Cola vice president and a marketing consultant -- helped to establish the principles on which today's extensive target marketing programs were formulated.
During his tenure with Pepsi-Cola, Dr. Fitzhugh created and managed a number of programs that extended the company's reach among Black consumers. His ideas were later adopted by many large companies to target a variety of ethnic groups, a...
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