Jewelers Circular Keystone, April 1st, 2005
Thanks in part to DPS's diamond right-hand ring promotion, interest in diamond fashion rings--and diamonds for the self-purchasing woman-has risen tremendously. The three-stone diamond anniversary ring continues to make headway, and the bridal engagement ring category continues to reinvent itself with new interest in vintage designs. It's an exciting time in the world of diamonds. Affluent customers can choose an opera-length diamond necklace, while young women just starting out can find a wealth of sterling silver jewelry accented with diamonds. There has never been more demand for--or more...
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