Chain Drug Review, June 7th, 1999
NEW YORK -- The dual nature of magazines gives them special appeal for chain drug retailers. While such Conde Nast Publications Inc. titles as Glamour, Mademoiselle and GQ are highly valued in their own right by millions of consumers, they also are vehicles for advertising other items that span virtually the entire spectrum of the chain drug merchandise mix. "We can go to a retailer and help drive sales storewide with the power of our magazines," comments Steve Safran, national marketing manager at the Conde Nast Group. "No other category can make that promise. We are unique in our ability to...
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