Smart Business Columbus, November 1st, 2005
It's not about the money for Cheryl Krueger. At. least not completely. The CEO of Cheryl&Co., a $34-million-plus division of 1-800flowers.com, insists that the amount of goodwill her Westervillebased company generates is an equal measure of its ongoing success. And she puts her money where, her mouth is.
Roughly 3 percent of Cheryl&Co.'s annual sales are donated - either through inkind contributions of its baked goods or actual cash outlays - to various community nonprofit organizations.
"That's over $1 million," Krueger says. "It's a big number. I've seen lots of publicly traded com...
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