Technical Communication, August 1st, 2000
INTRODUCTION
The World Wide Web has grown rapidly and has become a widely used means of communication. Yet little is known about "what works" in Web site design. Designers of any communication system, product, or policy try to apply the best available knowledge from fields such as linguistics, social and cognitive psychology, and human factors research. But the research findings of these fields are often contradictory; furthermore, it is questionable whether findings from research in these fields can be generalized to the design problem at hand. They rarely are so specific that they can hel...
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