The Shooting Industry, June 1st, 2006
Avoid These Errors To Increase Your Optics Sales How many optic sales do you successfully close? Perhaps it would be better to ask, "How many optic sales do you lose." Be honest. This is about helping you increase your sales in an extremely profitable segment of the market. If you've lost optic sales, why? Was it the customer or was it you? Twenty years ago, a sales blunder was easier to swallow since a new customer would likely come through the door any minute. That's not the case today. Everyday, gun dealers battle the runaway sales environment of the Internet and catalog retailing. If yo...
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