Latin Trade, June 1st, 2005
Natura, Brazil's biggest cosmetics company, began as a door-to-door sales outfit. It has had direct-sales subsidiaries for more than a decade in Peru, Chile, Argentina and Bolivia. In late April, however, Natura opened its first store, not in Rio de Janeiro or Sao Paulo, but in a chic, two-story boutique in the Saint Germain neighborhood of Paris. The US$20 million investment will be a test bed for European markets during the next three years. "Natura decided to open our first store in France because it's the world's No. 1 cosmetic-consuming country and because retail--rather than door-to-doo...
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