Advertising Age, October 26th, 1998
Reading Rance Crain's Aug. 31 column ("Process of creating great ads getting to be too darned hard") sure took me back. Especially the part about Bill Bernbach.
About 1,000 years ago, I started an agency in Cincinnati, and our slogan was "Advertising has been dull long enough." Somehow Mr. Bernbach got a copy of our stationery and took the time to write a note. He was intrigued by our cheek, maybe. If you're in New York, call me, he wrote.
I was in New York a lot. I'd begun my ad career at J. Walter (two cubicles from Gad Romann, the other name in Mr. Crain's column that rang a bell). I wa...
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