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Be the brand

About 3 pages (793 words)

The Spectator, October 27th, 2007

Time was when The Spectator reader, in search of classic style, could look to the top designers, often represented by a glamorous, famous face -- think Audrey Hepburn and Givenchy. Today, far from being proof of a discerning eye, sporting a designer label merely suggests that you are struggling to prove your status with a visible emblem of healthy cash flow. As the world becomes richer, the demand for luxury goods has rocketed. Paradoxically, the global brands are finding that their potential downfall lies within their very success. They have been hijacked by Wags and cashfresh wheeler-dealer...

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Metcalf, Charlotte. The Spectator, October 27th, 2007. Be the brand. Content provided by HighBeam Research.

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