Footwear News, July 27th, 1992
NEW YORK -- The team at BBC International has lofty goals for the company's five-year-old Osh Kosh B'Gosh children's footwear license.
Vinnie Vesce, senior vice president of sales and marketing at BBC, expressed it this way: "One of our goals is to put Osh Kosh footwear in the same position as Osh Kosh apparel...so that when a mother thinks of shoes for the kids, the first name shel'll thinks of is Osh Kosh, just as she thinks of Osh Kosh first for apparel."
Vesce acknowledged that the goal's realization will upset what some industry observers view as the balance of power in the children's...
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